A project in Tairāwhiti is one of two in the country piloting ways to help men talk about the tough stuff that's well away from the confines of a pub.

It is funded through the Ministry of Social Development's campaign for action on family violence. One project is in Tauranga, the other in Gisborne.

In Tairāwhiti, social services are asking the question: "He aha tēnei mea te tānetanga?" or "What does it mean to be a man?".

Read the full story at RNZ.